About

Redefining home refrigeration.

About RootCellar Concepts

RootCellar® Concepts is a highly efficient, well-appointed walk-in cooler/freezer designed to fit and look great in a residential kitchen. Masquerading as a pantry, this new home product offers a minimum of 400 cubic feet of storage space - more than ten times the space of a traditional refrigerator.

Storage of perishables is where the similarity ends

RootCellar®  is a highly efficient, well-appointed walk-in cooler/freezer designed to fit and look great in a residential kitchen. Masquerading as a pantry, this new home product offers a minimum of 400 cubic feet of storage space - more than ten times the space of a traditional refrigerator.

At RootCellar®, the concept was simple and the opportunity obvious: we wanted to innovate the way people purchase and store perishable foods. Nearly everyone can relate to the shortcomings of the traditional appliance ~ never enough room and some items are simply too large to fit. And many of us have things buried on the rear of each shelf that age in obscurity until they spoil.

Additional refrigerators, often relegated to the basement or garage, have been a favorite solution to gain additional space, but that only exacerbates the ability to organize and track what’s on-hand.

Our solution: a beautifully appointed refrigerated pantry with spacious shelving and a hands-free automatic door custom matched to your kitchen style. In addition to refrigerated space, floor-to-ceiling freezer space is available in whatever volume you choose.

Don Lake and Paul DeLorenzo, founders of RootCellar Concepts  

“We work on the assumption that everyone has more than one refrigerating appliance, We know people don’t have enough room for what they need.”
- Don Lake

The RootCellar’s larger dimensions open up storage options: plunk a case of beer or seltzer on the floor, pop a party platter on the shelf, store a turkey without taking other things out.  

“If I catch 12 lobsters scuba diving, all 12 go in the RootCellar, The kids just go in there and they pick out a basket full of cold cuts and cheeses and they make their sandwiches and they put it right back.”
- Paul DeLorenzo

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